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Cunard Line	PREMIUM Cunard Line proudly continues a tradition of luxury cruising that began in 1840. Today its flagship, Queen Elizabeth 2, is the world's most famous ship and the greatest liner of her time. She maintains the legacy of her Cunard and White Star Line predecessors in providing a definitive annual World Cruise and the only scheduled transatlantic liner service. QE2 very much sets the standard of traditional British elegance, superb White Star Service, gourmet cuisine and sumptuous accommodations that have secured Cunard's reputation. In 2000, QE2 was joined by another classic liner, Caronia, formerly known as Vistafjord, which also delivers an elegant, Old World cruising experience. Whether on voyages or cruises, these two Cunard Line vessels create a new golden age of ocean liner travel, for those who missed the first. Queen Elizabeth 2, Queen Mary 2, Queen Victoria. Discerning couples from their late-30’s to retirees are drawn to Cunard's transatlantic crossings, destination rich itineraries, and the ambiance of traveling at sea in real ocean liners.
Regent Seven Seas Cruises	LUXURY RSSC Most cabins have balconies, which may mean you'll spend more time in your cabin and less time socializing with fellow guests. Radisson offers itineraries to over 300 different ports on six continents. Their luxury vessels are designed for guests numbering in the hundreds rather than the thousands. Distinctions include: nearly all-inclusive • All ocean-view suites/staterooms • Single open-seating dining and a choice of restaurants • 24-Hour room service & in suite dining • Complimentary wines with dinner • Complimentary in suite bar set-up • Service and space ratios among the highest in cruising • Gratuities included in cruise. Seven Seas Cruises attracts affluent couples ranging from their late-30’s to retirees who are drawn to the ships’ chic ambiance and destination rich itineraries. Longer cruises and more exotic itineraries attract veteran passengers in the over-60 age group. It offers the best value in its upscale price range.
Seabourn	LUXURY Understated, elegant. A new style of cruising, dedicated to delivering the highest levels of personalized service to an exclusive group of guests aboard intimate, elegant ships that could visit the most enticing destinations worldwide. Seabourn Pride, Spirit and Legend embody that ideal, and today are recognized as the best of the best, not only in ultra luxury cruising, but also as one of the finest vacation experiences of any sort whatever, regardless of price. The Yachts of Seabourn are intimate in size, carrying a maximum of 208 fortunate guests each, exclusively in spacious suites. A Seabourn cruise vacation combines the thrill of discovery, the excitement of adventure and the delicious sense of ease that comes from being cared for by skilled and enthusiastic professionals. It is a form of travel designed and created for the discerning few—those to whom exceptional quality matters. Complimentary wines and spirits are offered throughout the entire ship, as too, for two hours per day, on deck, are mini-massages.
Silverseas	LUXURY Italian flavor with large verandahs. Breathtaking in every respect. Excellence in every detail. Distinguished by elegant all-suite vessels, Silversea sets a high standard for hospitality. Aboard Silver Cloud, Silver Wind, Silver Shadow and Silver Whisper, the most beautiful yacht-like ships, you will discover a journey beyond your expectations. A world of easygoing elegance without an ounce of pretension. Perhaps that is why Silversea has received the very highest awardsfrom authoritative guidebooks and publications: 'Number One' four consecutive years in Conde Nast Traveler's Readers' Choice Awards; 'World's Best Small Ship Cruise Line' for three years in Travel & Leisure's World's Best Awards; and a coveted 'Six Stars' from Fielding's Guide to Worldwide Cruises for three years in a row. Silver Cloud Silver Shadow Silver Whisper Silver Wind
Holland America	PREMIUM The atmosphere is elegant but comfortable, the crew is friendly. Highlights of sailing with Holland America are unsurpassed service, guest lectures and enrichment series. Holland America Line customers seek luxury, comfort and predictability, but not regimentation in their cruises. They are experienced travelers and first-time cruisers who appreciate the five-star service provided by the world’s premium cruise leader. Guests enjoy Holland America Line’s spacious, elegant ships; sophisticated five-star dining; gracious, unobtrusive service; extensive enrichment programs and activities; and compelling worldwide itineraries. Other delightful traditions are afternoon tea, a Dutch Chocolate Extravaganza, and signature Holland America bread pudding. Holland America Line attracts families and discerning couples from their late-30’s on up. Comfortable retirees are drawn to longer voyages and world cruises. Holland America's warmly gracious Indonesian and Filipino crew is probably the single biggest reason that the cruise line gets so much repeat business.
Princess	PREMIUM Mid-range pricing and varied dining styles. Princess Cruises attracts American cruise passengers, mostly couples ranging from their mid-30’s to mid-50’s. Quietly elegant, Princess vessels set the stage for cruising in style and comfort. Passengers enjoy understated yet lovely public rooms and lounges, dramatic atriums, and fully equipped spas on the newest vessels in the fleet and multimillion-dollar art collections grace all ships. A highlight of every “Love Boat” cruise is the festive champagne waterfall. Princess Cruises offers a large number of staterooms with private balconies, yet even the least expensive inside categories have ample storage and the use of bathrobes and hairdryers.
Viking River Cruises	River Cruises Europe. Viking River Cruises itineraries journey along the rivers of Europe, Russia, and China allowing you to explore fascinating destinations up close and in comfort. All-inclusive vacation packages include river cruising, shore trips with English-speaking guides, deluxe river view cabins and gourmet meals. Better than an ocean cruise or bus tour, Viking river cruises show you the best of Europe, Russia and China from the large cosmopolitan cities to small quaint villages. So come aboard, unpack just once, and see it all. Spend your time exploring your destination, not getting to it, and enjoy the very best of Europe, Russia and China. Passengers are mostly well traveled, often comprised of groups from different nationalities; half U.S., half British. Shore excursions, included in the fare, are planned every day, sometimes morning and afternoon. Evening programs are also offered as optional at additional charges. The prices are all-inclusive, including shore excursions.
Crystal Cruises	LUXURY Small ship intimacy with big-ship diversions. For an 11th consecutive year, Crystal Cruises has been voted the "World's Best Large-Ship Cruise Line" in Travel + Leisure magazine's annual readers' survey. The fleet consists of the 940-guest, 50,000-ton Crystal Symphony and 1,080-guest, 68,000-ton Crystal Serenity, which cruise worldwide on itineraries of seven to 109 days. Crystal Symphony is one of the most spacious cruise ships at sea. Onboard amenities include grand lounges, full-service fitness facility, Crystal casino, Feng Shui-inspired spa, 360° teak Promenade Deck, two pools, Jacuzzi®,award-winning cuisine and entertainment, in addition to, elegantly appointed staterooms most with private verandahs. The ships maintain one of the highest space-per-guest ratios at sea, so you'll never feel crowded.
Royal Caribbean	Royal Caribbean operates 16 ships. Royal Caribbean operates the largest ships in the world, the 142,000-ton Voyager class that includes Voyager of the Seas, Explorer of the Seas, Adventure of the Seas, and Navigator of the Seas offering rock climbing, ice skating, in-line skating, a Johnny Rockets diner, a promenade shopping mall and more. Royal Caribbean typically appeals to couples and singles in their 30s to 50s as well as family vacationers.
Celebrity Cruises	Celebrity Cruises offers a comfortably sophisticated, upscale cruise experience with highly personalized service, authentic five-star dining, and extraordinary attention to detail. Its nine ships and the line's service, cuisine and spas consistently dominate top travelers' surveys. ignature amenities include a cigar club, martini bar, large standard staterooms with lavish storage, fully equipped spas on the newest vessels, and butler service for passengers booking the posh suites. Celebrity guests are primarily U.S. residents, but growing percentages are from Canada, Europe and Latin America, as well. Celebrity caters to couples in their mid-30s to mid-50s.
Costa Cruises	With more ships, more sailings, more itineraries and more than 50 years of experience, Costa Cruises is Europe’s #1 cruise line. Costa appeals to honeymooners, families and seniors. The Caribbean cruisers are 35+ with a household income of $75,000+; European cruise travelers are 35+ , college-educated, well-traveled and more destination-oriented. An international air prevails with announcements in many languages.
Oceania Cruises	Oceania Cruises is the world’s largest upscale cruise line. Featuring a fleet of intimate and luxurious 684-guest ships, Regatta, Insignia, Nautica and Marina,Oceania Cruises sails to the most alluring ports in Europe, China and the Far East, South America and the Caribbean. Combining the finest cuisine at sea, exceptional personalized service, luxurious accommodations and extraordinary value. The onboard atmosphere is relaxed and reminiscent of the casual elegance of a country club. Tuxedos and gowns are never a requirement for dining.
Norwegian Cruise Line	Traditionalists may still select between two dining room seatings, but Freestyle allows guests to choose open seating in the main dining rooms or dine in a la carte and specialty venues at any time. The late-night Chocoholic Buffet continues to be a favorite of chocolate lovers. Resort casual attire is always appropriate. The option of one formal evening is available on all cruises of four nights and longer.. NCL’s American cruise passengers are mostly active couples ranging from their mid-30s to mid-50s.
Windstar Cruises	Windstar Cruises - A Unique Concept In Cruising Sailing under the banner of its appropriate tag line "180º From Ordinary," Windstar was created in the mid-1980's with the vision to offer an alternative to the typical cruise or resort vacation. The Windstar passenger sees the world from a romantic sailing ship with luxurious accommodations, a casual yet elegant atmosphere, and exquisite service and cuisine. Windstar's ships are officially motor-sail-yachts (msy), but the designation belies the vessels' unique rigging. Unfurling in two minutes at the push of a button, billowing white sails reach to the sky. All functions are operated from the bridge by computer micro-chips and navigational devices. The unusual "open-bridge" operation allows guests to drop by and acquaint themselves with the veteran captains and officers who demonstrate the ships' intriguing capabilities to modern day explorers.